WE Investment Management Limited (WEi) was incorporated on December 07, 1994 as private limited company and subsequently converted into public limited company in 2004 .The principal objective of WEi is to act as an advisory company to mutual funds, and provide other financial services in accordance with NBFC rules, 2003. As of June 30, 2006 the equity of the Company was PKR 50 million.

WEi under its experienced management successfully launched its first Closed-End Fund (WE Balanced Fund). The investment strategy of the fund is to invest in large, blue chip companies, high quality bonds, TFCs and Money Market Instruments in order to create a quality portfolio, which provides investors with consistent capital gains, and income.

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